People

Asha is a strategic communications specialist with extensive experience in campaigning, media relations and narrative building. She leads ECU’s strategic communications, shaping public debate and building support for economic systems change through their Invest in Britain and Cost of Living campaigns.

Before joining ECU, Asha led media teams at ShareAction, the ONE Campaign and ActionAid, and worked with organisations including Cambridge University’s Institute for Sustainability Leadership, Fight Inequality Alliance and New York University’s Centre on International Cooperation. She is particularly interested in how communications can make complex economic and political issues more accessible and create changemaking narratives.